Beautyis…being brave, being strong, being happy with yourself.

10 years ago Dove set out to widen the definition of beauty.  Watch how the moms and daughters in Selfie have joined the conversation.

 

Selfies and social media are putting power back in the hands of girls.  They no longer have to listen to other’s opinions of them.  They create their own image of what beauty is and who they are and who they want to be.

This is Dove’s mission to empower young women to believe in themselves and define their own beauty.

The goal is to not let kids be bullied and be hurt by the words of other children.  They can feel strong and feel great about their individuality and their differences.  There is no single definition of beauty.  Beauty comes in all shapes and sizes.