Is Your Door Open to New Customers?

Yesterday, I left my quaint beach town in Long Island and spent my day in fabulous New York city. Manhattan is like a giant vending machine, where you can choose to buy a hot dog, a Louis Vuitton bag or a horse and buggy ride through Central park all within one block.

There are an infinite number of  places to shop, eat, and people watch. The streets are overflowing with five star restaurants of every cuisine imaginable.   You’ll find all the famous department stores like Bloomingdales, Saks Fifth Avenue and Macys.  How do you choose where to spend your hard-earned dollars, quench your thirst, or satiate your hungry taste buds?

NY Pizza

New York Pizza is the yummiest food you can eat

Luscious, tempting smells spill out of restaurants with open doors from Deli pastrami to Chinatown’s Sweet and Sour chicken. Restaurant owners know that the enticing aromatic scents filling the air will scintillate the olfactory senses of  many hungry pedestrians passing by.  Crowds will be drawn in to their restaurant to devour their fresh, hot chocolate chip cookies or sizzling Mexican fajitas.

How do you attract customers? Is your door open and inviting to differentiate you from the thousands of other similar websites? Why would a potential customer choose your business over your competitor’s that turn up in google search results?

About Us

Lori Peters is a digital strategist and content creator.  

She will reach your targeted demographic and create  engaging content and campaigns to increase conversions and raise google rankings and ROI, while increasing your brand awareness.




8 Marketing Rules to Grow Your Business


1. Let No Lead Get Left Behind

A customer is hottest to buy when they first show interest.   The longer you let a lead grow cold, the less likely they are to buy from you.

Do you follow up on hot leads right away?

When a new person signs up for your newsletter or offer you need to contact them right away. Email Automation is a great tool for this. Have them immediately segmented or tagged and entered into a carefully designed campaign.   Wow them with your offer.

Think of them as a new friend. Make them feel special. Introduce yourself and your business.

Match your level of excitement to your golden retriever, Buddy who greets you at the door. Maybe don’t slobber all over them, but virtually jump up and down to show how grateful you are to see them.

Follow up. 75 % of opportunities are missed by not following up.

Make your website inviting

Is your website cluttered?  Do you direct your visitors to social media or other pages on your site?  Do you show your visitors how and where to get started navigating your website?

You need to guide them directly what to do. Make sure you have a great User Experience on your page.

Don’t have 5 calls to action so visitors don’t know which one to choose?

4- Don’t give customers too many choices

Making decisions is tough. It’s taxing to your brain and to your time.

Do you know Steve Jobs wore the same black turtleneck and jeans outfit for work so he didn’t have to waste his brainpower deciding what to wear each day?

The more choices people have, the more confused they get If customers are given too many choices they will make none.


5- Be Confident in Your Pricing

Why do you think people choose one expert over another?

It’s not because they have the lowest prices or the highest Prices?

It’s because they were confident in their pricing.

If you are not confident talking about your prices then the customer won’t feel confident paying your price.


6- Test – test and test some more

A/B Testing

Will a blue or green button get the sale? That’s where A/B testing comes in.

Would your customers react better to a white board animation or a live video?

You don’t need to spend a lot just see which ads get a better response.

7- Send out Surveys

What’s the best product to sell?

The ones your customers want to buy. The one that’s in demand. Not sure what they want? Just ask? Send a quick email. Offer a coupon to customers if they fill out the survey. Google Forms is a great free resource.

Ask questions

8- Ask for Referrals

Want more customers? Ask for referrals from your current customers.

Other ways to obtain new customers?

Affiliate advertising.

Pay affiliates to refer you to new people.  Once they sign up or pay for your service you can give your affiliate a percentage or a fixed amount.


My Dog Wants a Go Pro for Christmas

I watch Animal Planet’s show, Bad Dog and it’s really hilarious.  One dog was eating chicken nuggets right out of the microwave.  How the heck did he get them?  Well Animal Planet attached a GoPro Hero video camera to the dog and found out he was jumping on top of the counter and actually opening up the microwave.

My dog, Teddy thought it was really cool and now he wants a GoPro Camcorder and a GoProFetch Dog Harness for Christmas.  OK, maybe he would let me borrow it some time if I was bike riding through the bad streets of Manhattan or going sky diving.

GoPro Fetch Harness for Dogs

My dog, Teddy

What would you use a GoPro Hero Camera for?  I did some research  and discovered they are on sale at Walmart now and you can even save more with a GoPro Adventure bundle.

Go Pro Hero 3 Silver Edition

GoPro Silver Edition Camcorder Bundle at Walmart comes with free $25 gift cart

Here are the details.

Capture the world from your dog’s point of view. This harness features camera mounts on the back and chest for a variety of perspectives from bone-chewing, digging and front-paw action to over-the-head shots of playing, running, fetch and more. Soft, padded construction keeps your pet comfortable. The harness is fully adjustable to fit dogs from 15 to 120 pounds.

GoPro Fetch Dog Harness:

  • Dog’s-eye view
  • Capture the world from your dog’s perspective, from running and jumping to sniffing, digging and more
  • 2 camera mounts
  • Mounting locations on the back and chest enable a variety of POVs
  • 1 size fits most
  • Fully adjustable to fit small, medium and large breed dogs from 15 to 120 lbs

GoPro HERO3+ Siliver Edition Action Camera Bundle with Free $25 Gift Card

  • GoPro HERO3+ Silver Edition Action Camcorder
  • Centon 16GB Class 4 microSD Card
  • $25 Basic Blue Walmart Gift Card
  • See individual items for a complete description

GoPro HERO3+ Silver Edition Action Camcorder:

  • 15 percent smaller and lighter housing
  • Waterproof to 131′
  • 2x faster image processor enables 1080p and 720p video
  • Enhanced low-light performance
  • Improved image sharpness and reduced distortion
  • Faster built-in WiFi for enhanced connectivity
  • 30 percent longer battery life
  • Wireless camera software updates via the GoPro App
  • Upgraded audio performance
  • Wearable, mountable design allows you to capture immersive footage of yourself during your favorite activities
  • Professional-quality HD video up to 1080p
  • 10MP photos at up to 10 frames per second
  • Built-in WiFi supports WiFi Remote (sold separately), plus content preview, playback and sharing via the GoPro App
  • Compatible with all GoPro mounts for attaching to your body, gear, vehicles and more
  • Compatible with LCD Touch BacPac and Battery BacPac
  • Ultra wide angle glass lens
  • Mono microphone

What’s Included:

  • HERO3+ Silver Edition Action Camcorder
  • 131′ waterproof housing
  • Higher capacity li-ion battery
  • Quick release buckle
  • Vertical quick release buckle
  • 1 curved and 1 flat adhesive mount
  • 3-way pivot arm
  • USB charging cable

Centon 16GB Class 4 microSD Card:

  • Capacity: 16GB
  • Class 4 Speed Rating
  • Form Factor: microSDHC
  • Includes Full SD Adapter

Disclosure: I was paid a small fee for writing this post.

About GM




GM is passionate about designing, building and selling the world’s best vehicles to consistently create an exceptional life-long customer experience.


  • We Create a lifelong customer
  • We are devoted to safety & quality
  • We have a variety of cars to fill every customer’s needs. From Electric mini cars for efficiency to large trucks for heavy duty, hauling needs to family vehicle vans for moms to carpool kids to softball games.
  • We create The Best Driving experiences for our customers,
  • We care about safety, entertainment and comfort.
  • Our innovative designs include the top safety features like Onstar to saves lives. Onstar is invaluable in emergency situations. Onstar is available 24/7 and saved hundreds of lives during hurricanes by putting crisis alert into action.
  • We Make a Positive Difference
  • We Care About the Environment
  • We don’t just meet environmental guidelines to build GM cars. We care about our planet and want to create a safer world for our children and their future.
  • Over the past 10 years GM has donated more than $315 million to send students to college, keep teen drivers safe, educate parents on child safety, promote diversity and donate to non-profit organizations. For over ten years the foundation, fully-Funded an endowment of more than
  • $31 million to Employees.
  • Employees
  • We treat employees like family. We value diversity.  We have 212,000+ employees in 396 facilities in 6 continents that speak more than 50 different languages.  GM also has 21,000 dealers who are an integral part of our team and our success.


  • Investors – since 2010 when GM became a public company we deliver long term value so shareholders can feel confident about their decision to invest in our business.  We develop the world’s best vehicles providing a strong financial foundation to deliver positive results.



Upgrade Your Home to Add Curb Appeal

Cambridge Pavingstones

A paved Pool or driveway raises property values up to 12%

You’ll increase your home’s curb appeal and resale value by adding a paved patio or driveway and like you’ll also get to enjoy the area while you’re using it. In fact, paved exterior living spaces are the hottest trend going right now. More and more homeowners want to take their entertaining and recreation options outside. The great thing about a paving project is that you can also do it in phases with cutoff points, so that the project is done within your budget and doesn’t look incomplete. For example, this year you could add a paver patio and next year add a fire pit, seating wall, or outdoor kitchen.

As the days get longer, for many homeowners thoughts turn to planning that new, in-ground pool as part of their backyard master plan. Resort-like advantages aside, homeowners are quickly learning that a pool with an adjoining pool deck, when well-designed and properly installed, can actually increase the appraised value of a home even in times of a real estate downturn. 

Past surveys have shown that consumers value a landscaped home as much as 11.3% higher than its base price. In a recent Gallup research project, homebuyers revealed they think landscaping adds 14.87% to a home’s selling price. Real estate agents agree. Of the members of the Society of Real Estate Appraisers, 95% concur that landscaping adds to the dollar value of real estate. According to a premiere publication targeted to the residential, commercial and specialty design-build industry, a landscaped patio can raise property values more than 12%. What’s more, homeowners know that a patio area with added comfort amenities combined with the conveniences for outdoor dining and entertaining can also increase their quality of life for years to follow. But only some take into account the other benefits that choosing concrete pavers in lieu of other pavement materials such as poured or stamped concrete, natural flagstone, and composite decking can bring to the equation.

In ornate paving material says, “high end”. These ornate driveways are normally paired with grand entries and other high-end finishes in the house. Combined with other higher-end touches, the ornate paved driveway pushes these homes into a higher more luxurious home price bracket. The paved driveway or pool deck adds value.

In fact adjusting and developing these areas of your home’s exterior is the most common way that many property owners boost their home’s overall value.

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