Upgrade Your Home to Add Curb Appeal

Cambridge Pavingstones

A paved Pool or driveway raises property values up to 12%

You’ll increase your home’s curb appeal and resale value by adding a paved patio or driveway and like you’ll also get to enjoy the area while you’re using it. In fact, paved exterior living spaces are the hottest trend going right now. More and more homeowners want to take their entertaining and recreation options outside. The great thing about a paving project is that you can also do it in phases with cutoff points, so that the project is done within your budget and doesn’t look incomplete. For example, this year you could add a paver patio and next year add a fire pit, seating wall, or outdoor kitchen.

As the days get longer, for many homeowners thoughts turn to planning that new, in-ground pool as part of their backyard master plan. Resort-like advantages aside, homeowners are quickly learning that a pool with an adjoining pool deck, when well-designed and properly installed, can actually increase the appraised value of a home even in times of a real estate downturn. 

Past surveys have shown that consumers value a landscaped home as much as 11.3% higher than its base price. In a recent Gallup research project, homebuyers revealed they think landscaping adds 14.87% to a home’s selling price. Real estate agents agree. Of the members of the Society of Real Estate Appraisers, 95% concur that landscaping adds to the dollar value of real estate. According to a premiere publication targeted to the residential, commercial and specialty design-build industry, a landscaped patio can raise property values more than 12%. What’s more, homeowners know that a patio area with added comfort amenities combined with the conveniences for outdoor dining and entertaining can also increase their quality of life for years to follow. But only some take into account the other benefits that choosing concrete pavers in lieu of other pavement materials such as poured or stamped concrete, natural flagstone, and composite decking can bring to the equation.

In ornate paving material says, “high end”. These ornate driveways are normally paired with grand entries and other high-end finishes in the house. Combined with other higher-end touches, the ornate paved driveway pushes these homes into a higher more luxurious home price bracket. The paved driveway or pool deck adds value.

In fact adjusting and developing these areas of your home’s exterior is the most common way that many property owners boost their home’s overall value.

Entrepreneurs Wanted

I know you want to grow your business.  You have a product, a webpage,  Facebook friends,  Twitter followers, an Instagram account and use a hashtag or two.  You thought by now you’d have people rushing to your webpage and you would be on your way to Internet Gold.  Right?  Well that’s what you heard.  If only it were that easy.


You have come to the right place.  Let’s get your products sold.  Raise your google rank, increase your SEO, place some Facebook ads and start making some real money.  ROI is the name of the game.  Do you know the Lifetime value of your customer?


  • Let’s start with a conversation.
  • We will talk about your business needs, your goals and develop a Marketing Plan.
Brett Prescott

Facebook – Global Marketing Solutions  – 

“Lori is a very eloquent writer who has a profound ability to get key messaging points across in a persuasive manner. She is organized, timely, well spoken & an asset to the organizations she has worked with. I highly recommend Lori for a consulting or full time opportunity.”

Richard Rothbard – An American Craftsman

“One hour with Lori Peters was invaluable to me.  She was insightful and understood my business goals.  She explained how to engage my customers on Twitter and grow my clientele.”

Book an hour of  Marketing Consultation with Marketing strategist,  Lori Peters now        



Limited spots available for September. 

Questions?  Contact:




How We Will Help Your Business 

We will reach your targeted demographic and create engaging content and marketing campaigns to increase conversions and raise google rankings and ROI, while increasing your brand awareness. We are a Digital Agency Providing:

  • Digital Copywriting
  • Google and Youtube Advertising
  • Web Analysis, Content Strategy
  • SEO – Add links, tags, URLs – Optimize your website
  •  Social media and community management and can set up your accounts and promote your business
  • Live tweet during a TV Show, Conference or Event
  • Tweet Chats with hashtags to promote a product, a group and give out prizes
  • Facebook contests and advertising
  • Influencer outreach to gain publicity for your brand
  • Write Press Releases

Contact: lori@nybrandstrategist.com